the 100% BS-Free description of what I do:
Crucial Insights + Content That Matters + Smart Marketing Systems
People do not hate advertising. They do, however, hate bad experiences, which is what most advertising is. I am obsessed with helping brands achieve meaningful attention – by creating experiences people enjoy – and profitable influence – by building systems around remarkable advertising.
If you want to turn strangers into fans, fans into excited customers, and customers into loyal ambassadors, then let's get to work.
It's true – I love your problems (the marketing ones).
I've spent 11 years obsessively helping companies and organizations launch social/digital campaigns that achieve the two things they MUST earn: meaningful attention and profitable influence.
From multi-million dollar campaigns for massive brands like Nike and SNHU to local and regional campaigns, I have successfully put the right message in front of the right people at the right times to truly influence behavior and achieve campaign goals.
I've both led and worked with teams of 5-20 people, been quoted in Adweek, spoken at marketing conferences and taught workshops on how internal teams can be consistently excellent at social campaigns.
Outside of work I launched and sold a viral YouTube channel, started a podcast that made the news, rode a bicycle around the western United States, and paddled the Puget Sound with a Native American tribe. Oh, and one time I took a fight against a 300-pound man in Oakland. It did not go well.
services and specialties
Millions of views (and dollars)... A viral YouTube channel... Product videos that bump sales numbers by double digits...
Good video is currency in today's world, and I've hauled cameras all over the country to help companies get the one thing they absolutely must have: meaningful attention.
Workshop: "Epiphany selling system"
Bad ideas are expensive and kill morale. A good idea executed properly is an ATM machine for your business. But where do good ideas come from? How can you consistently earn meaningful attention from an audience you care about? Are we all at the mercy of the Muse, or is there a reliable, repeatable method you and your team can implement? Rejoice! You are not at the mercy of random ideas.
What would happen if your internal creative and marketing teams knew how to talk to each other in happier, more productive ways? What would it mean for your business if people knew where good ideas came from and how to have more of them? What if you could dramatically reduce the number of ineffective campaigns and high-cost content that doesn't deliver results?
I've taken the process I've used to help dozens of companies succeed online and created a daylong workshop for your team. We go over how to be both strategically sound and creatively excellent over and over. Better yet, I show them how to speak a common language that dramatically reduces frustration and poor productivity.
real Social strategy
I’m going to rant for a second because I care about this stuff.
Fact: Social Media Marketing is an industry filled with so much deception. I see huge numbers of “experts” handing out ineffective and downright awful advice. A lot of this “expert” consulting comes down to telling you to tweet at 4 pm on Thursday. If there’s one thing I’ve found about most social best practices is that they aren’t best at all. They’re a template that creates a sea of the same, and they do nothing for your business.
It’s time to move beyond Social 101. If you want measurable social strategy that genuinely helps your business and your audience, then I can help.
Maybe you're already producing and publishing content through your various channels. That's great! But now you want to start turning your blog and social channels into real ROI. But how?
Whether you're starting from scratch or you want to turn your existing content into a full marketing system, I'll walk you through the entire process.
Saucony: Run Your World
Roles: Producer, Director, Cinematographer
I had one business day to storyboard, produce and plan this shoot. Less than 24 hours after getting the request, I was on the road filming. Over the course of six days I filmed in Montana, Oregon, San Diego, Boston and New Hampshire.