As both a user of social and as a marketer on social, I’ve found that an ad is not an effective way to introduce your brand to someone, and as many companies are finding out, the cost to advertise are going up, and the ROI of the early days is dramatically coming down.
So what’s a social media marketer to do?
In this week’s video I want to dive into that a little deeper and show you specifically how to use paid social to create amazing experiences that translate into more sales.Read More
Over the last 12 years I’ve worked on more social campaigns than I can count, but I’ve noticed two important patterns. One, the way companies succeed at social media marketing is as varied as their imaginations, skill sets and budgets will allow.
Two, the way companies fail at social media marketing are surprisingly similar. In fact, I see the same patterns over and over and over again.
So rather than create a video about some obvious topic, like “tips and tricks for Instagram,” this is going be much more of a deep dive into, “what are the fundamental problems you need to avoid if you want to succeed at social media marketing in 2019?”