Over the last 12 years I’ve worked on more social campaigns than I can count, but I’ve noticed two important patterns. One, the way companies succeed at social media marketing is as varied as their imaginations, skill sets and budgets will allow.
Two, the way companies fail at social media marketing are surprisingly similar. In fact, I see the same patterns over and over and over again.
So rather than create a video about some obvious topic, like “tips and tricks for Instagram,” this is going be much more of a deep dive into, “what are the fundamental problems you need to avoid if you want to succeed at social media marketing in 2019?”