Downeast Cider: Taking Over Cyber Monday

It’s Cyber Monday meets April Fools. We helped Downeast Cider shake up one of the year’s biggest shopping frenzies by creating “Cyder Monday,” a program that gave people in Boston the chance to order via Instagram or Facebook, and then have their cider delivered by drone.

Sort of.

Results: Shook. We generated hundreds of thousands of organic, regional impressions with a demographic Downeast had struggled to cultivate: men in their 20s and 30s. And Boston loved it. People online and in person had an amazing time with the prank. One of the “drones” was interviewed for Channel 7 news, and we even had a city bus driver stop traffic to shout, “I love Downeast!”

My Role: Social/Content Strategy, Co-Producer, Director, Video, Photographer

mike