Saucony: Run Your World Global Launch

How do you bring a tagline to life? We helped Saucony launch its new global campaign “Run Your World” with an inspiring Instagram event: The Run Your World 10 Day Takeover. 10 days of takeovers with people who run their world in remarkable and inspiring ways. I was fortunate enough to spend a day filming, photographing and helping run the takeover for Wim Hof, a record-breaking, real-life superhero. The campaign's outcome was epic.

Result: Engagement nearly 3x the brand’s average and collaborations that introduced Saucony’s ethos to millions of new people around the globe.

My Role: Social/Content Strategy, Video, Photo


For another Run Your World project, we had a last-minute opportunity to create a social film. I had one business day to storyboard, produce and plan this shoot. Less than 24 hours after getting the request, I was on the road filming. Over the course of six days I filmed in Montana, Oregon, San Diego, Boston and New Hampshire. Phew!

My Role: Social/Content Strategy, Producer, Filming

mike