Spire at SXSW: Speedy Ortiz Performs "Lucky 88"

Spire wanted to show off its “create anywhere” functionality by using real bands recording their new singles at SXSW. The videos would then be used on social and the Spire blog to set up retargeting and split-test audiences.

Speedy Ortiz gave us a particularly fun session by performing “Lucky 88” in their hotel room.

My role: Social/Content Strategy, Video, Editing

mike