two things you must do
Every successful social media strategy relies on two things: Meaningful Attention and Profitable Influence
Without both you’ll either be ignored or you won’t be able to convert attention into action.
What I Do
Wasting money is zero percent fun, which is why every campaign I create is radically devoted to influential storytelling coupled with smart marketing systems that deliver on specific business goals. Random ideas and vague ROI are banned.
That’s why marketers and business owners consistently call me “the best return on their marketing dollars” that they’ve ever spent.
How I Do It
In terms of content, my primary tool is social video marketing. Imagery is currency, and video marketing is THE most dynamic and powerful form of creative we have today. People love video. They can’t get enough of it, and the measurable systems you can build around it are incredible.
I started my career as a journalist so the ability to find and tell stories of influence is a skill I’ve honed for 15 years. And then I combined that with a decade of in-the-trenches experience on every social platform so you get the most cost-effective distribution strategies possible.
Why I Do It
People do not hate advertising. They hate bad experiences, which is what most advertising is. I’m a Citizen of the Internet. I personally reward companies that make the Internet a better place to be, and I love being a part of that. Market share begins with mind share, and that begins with creating great experiences for the people you want to attract.
My primary goal is to help as many businesses as I can achieve meaningful attention and profitable influence. Together, we will solve your business problems by combining remarkable experiences for your target audiences with smart marketing systems. Together, we will transform your marketing, your customers’ lives and your business.
If you want to transform the way you turn strangers into fans, fans into excited customers, and customers into loyal ambassadors, then let's get to work.
Reel (AKA, I’ve Been Everywhere*)
*32 states, 4 countries and counting!