Dr. Maggie Yu: Complete Rebrand

When she radically changed the business model of her popular clinic, Dr. Yu figured word-of-mouth referrals would keep her booked in no time. But after a year, the results weren’t there. We went through my usual process to uncover her true business goals, her perfect audience and her unique offering. I then designed a content strategy for her concierge medical practice that combined brand storytelling, an email sequence and a Facebook campaign.

The result: What Dr. Yu called “the best return per dollar on marketing I’ve ever spent.” In less than four months, her practice had grown by more than 30 percent.