MMA Warehouse: Completely Changing The Game

In 2013 I launched a site featuring high-end reviews of Brazilian Jiu-Jitsu gear. It was unlike anything anyone had ever seen in that space. Within three months it had grown so much that the biggest MMA retailer in the country bought it from me and then contracted me to keep producing reviews and run their YouTube channel.

With a promotional budget of $0, the series of video earned more than half a million views and significantly boosted sales on product pages where the videos were embedded – all through video production and SEO.

My Role: Social/Content Strategy, SEO, Video, Photography