NWAlpine: Quickly Ramp Up Sales
NWAlpine makes some of the most amazing technical gear on the the planet, but their sales didn’t reflect that truth. We brainstormed a new strategy, and I went to work. I filmed a short video, wrote the copy for a newsletter to announce the launch of a game-changing new ultralight jacket, and wrote a series of Facebook ads.
The result: Sales skyrocketed. The last week of September accounted for a 455 percent growth over the previous monthly average – all on a promotional budget of $750.
My Role: Social/Content Strategy, Copywriting, SEO, Video