Seniorlink: Building a Community for Caregivers

This was one of those special campaigns that not only helps a company, but also genuinely helps people.

Seniorlink, a company that serves in-home caregivers, wanted to honor and support people caring for a loved one with Alzheimer’s during National Family Caregivers Month. This video, featuring a Alzheimer’s patient Pam Montana and her family, was inspired by Pam’s focus on her caregivers, instead of herself and the disease that will ultimately kill her. Documenting Pam’s wish in a letter she wrote to her family helped raise awareness and create an online support community with thousands of members.

Result: Yes, we created a beautiful, touching video that earned hundreds of thousands of views and incredible engagement, but the real achievement was a Facebook group for and by caregivers. Nearly 3,000 people use the group for support, resources and community. They are real-life heroes.

My Role: Social/Content Strategy

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